Bitcoin Pizza Day: Crypto Dominates Pizza Purchases with Over 3,941 Orders
Staff Writer • 2024-05-22
On Bitcoin Pizza Day, Bitrefill, the leading e-commerce platform for exchanging crypto for gift cards, has unveiled a new study highlighting global trends in pizza purchases made with cryptocurrency. By analyzing internal pizza gift card sales worldwide, the study offers a fascinating glimpse into how Bitcoin, Ethereum, and other digital currencies influence consumer behavior in ordering pizza. Key Insights from the Study Bitcoin Leads Pizza Orders Bitcoin, including the Lightning Network, takes the lead in pizza orders, surpassing Ethereum. Transactions made with Bitcoin and the Lightning Network accounted for 23.8% of the total 3,941 orders, while Ethereum and ERC20 tokens represented 23.7%. This underscores Bitcoin's continued dominance in everyday transactions. Stablecoins' Impact Stablecoins also play a significant role, comprising 16% of all pizza purchases. Domino's: The Favorite Among Crypto Enthusiasts Domino's emerges as the favorite among crypto enthusiasts, accounting for a whopping 68.3% of all transactions. Global Crypto Pizza Purchases: A Growing Trend Over the past 12 months, a total of 3,941 pizza gift cards were ordered worldwide using cryptocurrency. With 1,885 customers purchasing pizza gift cards, these numbers reflect the increasing adoption of crypto in everyday life. The average number of pizzas ordered per customer is approximately 2 (2.09) per year. Crypto Pizza Spending Soars to Over $135K Ethereum and ERC20 token users have significantly contributed to the pizza economy, spending a total of $41,898 and purchasing over 934 pizza gift cards. Bitcoin and Lightning Network users have spent $36,537, resulting in 939 pizza gift cards purchased. Other notable contributions include: Litecoin: $9,885 spent, 400 orders Dogecoin: $1,644 spent, 58 orders Dash: $1,480 spent, 39 orders Bitcoin vs. Ethereum: Who’s Leading Pizza Orders? Bitcoin, once the dominant player in pizza purchases, continues to lead, maintaining its position over Ethereum. Bitcoin and the Lightning Network accounted for 939 transactions (23.8%). Ethereum recorded 934 transactions, making up 23.7% of the total 3,941 pizza gift card orders. Percentage Breakdown of Pizza Orders by Payment Method Ethereum: 17.0% Bitcoin: 15.9% Litecoin: 10.1% Lightning: 7.9% Binance Pay: 5.6% USDC_TRC20: 5.1% USDT_ERC20: 4.7% USDC_ERC20: 2.0% USDC_Polygon: 2.1% USDT_Polygon: 2.1% Dogecoin: 1.5% Others: 25.5% Crypto Enthusiasts' Top Choices for Pizza Orders Domino's leads the way among crypto enthusiasts, processing 3,012 orders through Bitrefill, which accounts for a staggering 68.3% of all crypto-based pizza orders on Bitrefill. Papa John's follows with 473 orders (10.7%), and Pizza Hut comes in third with 173 orders (3.9%). Smaller or regional pizza chains collectively handle 755 transactions, making up 17.1% of the total. Breakdown of Pizza Order Chains by Cryptocurrency Domino's: 3,012 orders Papa John's: 473 orders Pizza Hut: 173 orders All other pizza brands: 755 orders Top 5 U.S. States for Crypto Pizza Orders California leads with 266 crypto-based pizza transactions, showcasing its tech-savvy population's adoption of digital currencies. Texas ranks second with 211 transactions, while Florida records 161 crypto pizza orders. New York comes in fourth with 141 transactions, and Washington rounds out the top five with 136 crypto-fueled pizza orders. These top five states highlight the expanding use of digital currencies across the U.S., making the race for crypto pizza leadership an exciting trend in 2024. Methodology Bitrefill's study involved a comprehensive analysis of internal pizza gift card sales data collected over the past 12 months. The research examined the number of pizzas ordered globally, payment methods used, and ranked countries and U.S. states based on their volume of crypto pizza transactions. Bitcoin Pizza Day continues to commemorate the historic moment when Bitcoin was first used to purchase pizza, highlighting the growing influence of cryptocurrency in our daily lives.
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