VeChain Launches Marketplace-as-a-Service Platform with Gresini Racing Leading the Charge
Staff Writer • 2024-03-27
In a groundbreaking development for the digital asset space, VeChain has unveiled its latest innovation, the Marketplace-as-a-Service (MaaS) platform. Designed to cater to the burgeoning demand for easy-to-use NFT marketplaces for both digital and physical products, MaaS also provides crucial tools for the tokenization of real-world assets. Gresini Racing Embarks on a Digital Transformation To celebrate the launch of MaaS, the esteemed Italian MotoGP team, Gresini Racing, has partnered with ExPlus to establish the first enterprise marketplace on this new platform. This collaboration is set to revolutionize the way Gresini Racing engages with its extensive online fanbase, offering an array of NFT-based content and digital collectibles that tap into the team’s rich heritage and future ambitions. Carlo Merlini, Gresini Racing’s Commercial and Marketing Director, expressed his enthusiasm about the partnership, stating, “We are delighted about our partnership with ExPlus and their work with blockchain provider, VeChain. Web3 is a new world, one that we wanted to be part of to build stronger engagement with our fanbase and, on a wider scale, the entire MotoGP community, who are increasingly digitally focused.” The initiative aims to leverage MaaS’ streamlined onboarding features to highlight the functionality and ease-of-use of VeChain’s new product, catering to real-world clientele and asset tokenization needs. VeChain’s MaaS: Bridging Digital and Physical Worlds Looking ahead, the MaaS platform is poised to integrate NFC technology, paving the way for the creation of ‘phygitals’—products that merge the physical and digital realms through embedded digital identities. This innovation offers brands and businesses a user-friendly approach to tokenizing real-world products. Jake Campton, Communications Lead at VeChain, remarked on the platform’s potential to drive blockchain adoption: “The launch of VeChain’s MaaS platform is yet another initiative that demonstrates our resolution to supporting seamless mass adoption of blockchain technology through easy-to-implement, no-code solutions.” Gabriele Vedani, Founder and Chairman of ExPlus, also commented on the significance of MaaS, saying, “Thanks to the birth of MaaS between past, present, and future, the Web3 Marketplace Powered by EXPlus is the legacy of a sporting and cultural heritage with the passion of an increasingly digitally connected community.” Gresini Racing and VeChain: A Winning Combination Gresini Racing, founded by the late two-time 125cc World Champion Fausto Gresini, has a distinguished history in MotoGP, boasting five world titles and numerous other accolades. As the team prepares for the 2024 season with a lineup that includes the Marquez brothers in MotoGP, it also embraces the digital age with VeChain’s MaaS, showcasing a commitment to innovation and fan engagement. VeChain continues to lead in the development of no-code blockchain solutions, facilitating the widespread adoption of this transformative technology. With MaaS, VeChain is not just simplifying the integration of blockchain into business processes but also empowering companies like Gresini Racing to forge deeper connections with their audiences through digital innovation.
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