Doodles and Pharrell Williams Premiere ‘Dullsville and The Doodleverse,’ A Groundbreaking Animation Experience, During Toronto International Film Festival
Staff Writer • 2024-09-08
Lil Wayne, Lil Yachty, Swae Lee, and Coi Leray Lend Their Voices to Doodles’ Debut Short Film and Musical Soundtrack TORONTO, CANADA – Doodles, a character-driven universe and next-generation entertainment company, together with Pharrell Williams, officially premiered ‘Dullsville and The Doodleverse,’ a groundbreaking animation and music experience, during the Toronto International Film Festival (TIFF). The exclusive event took place at the Design Exchange, housed in the historic Toronto Stock Exchange building. Among the attendees was Coi Leray, who not only contributed music to the soundtrack but also voiced a character in the animated special. Joining Leray were Pharrell Williams, the Doodles team, and notable figures in culture and entertainment, including Trippie Redd, as they celebrated the film’s highly anticipated debut. “After meeting with various studios, we decided to bet on ourselves and develop ‘Dullsville and The Doodleverse’ with an experience that goes way beyond a pilot or film,” said Julian Holguin, CEO of Doodles. “As one of the largest and most influential film festivals in the world, TIFF is the perfect place to debut this milestone project from Doodles.” Leading up to the release, Doodles rolled out an ambitious marketing strategy that included three music videos and a 20-minute animated special. The project featured some of the biggest names in the music industry, including Lil Wayne, Lil Yachty, Swae Lee, and Coi Leray, all of whom contributed original music released under Doodles Records and voiced characters in the animation. Under the executive production of Pharrell Williams, these musical talents were seamlessly integrated into the Doodles universe. The release also included collaborations with global brands such as Adidas, alongside live events, exclusive merchandise, and digital collectible experiences. Directed by Doodles Co-founder Burnt Toast (Scott Martin) through his creative studio Golden Wolf, the animated special represents a leap into new territory for Doodles. The project blends the iconic, pastel-hued Doodles style with a cinematic format, powered by the collaborative efforts of Golden Wolf, Pharrell Williams, and the Doodles team. “Because the incredible Doodles community has driven our momentum since the beginning, we wanted to give them a peek at the creative process while honoring the characters they’ve come to love,” Holguin added. “We believe that the remarkable quality of the animated special will excite our loyal fans while attracting new ones.” Having originated as an NFT project in 2021, Doodles has rapidly developed into a distinctive brand recognized for its unique character design and innovative storytelling. Over the past two and a half years, the Doodles brand has amassed hundreds of thousands of fans worldwide and forged partnerships with renowned brands like Crocs, Adidas, and most recently, G-SHOCK. Central to the company’s success is its loyal and engaged community, which has supported the development of its beloved intellectual property (IP). As Doodles continues to evolve, the next-generation entertainment company remains committed to fusing music, animation, and technology to create groundbreaking content experiences. The debut of ‘Dullsville and The Doodleverse’ marks a significant milestone, showcasing the company’s ambition to empower artists and their communities. Fans can follow Doodles on Instagram and X for updates on upcoming releases, events, merchandise, and digital collectibles. They can also create and share their own Doodles avatar in the Stoodio. About Doodles Doodles is a character-driven universe and next-generation entertainment company focused on immersive storytelling, live and digital experiences, and lifestyle content. Created by world-renowned artist Scott Martin (aka Burnt Toast) in 2021, Doodles has grown from a simple idea into a vast and expanding world of stories, products, and experiences. The company has executed top-tier collaborations with global brands such as Adidas and Crocs and developed the Doodles experience at CAMP Chicago. Doodles is dedicated to building new stories and characters within its beloved universe, continually engaging fans through innovative IP development and partnerships.
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