Earn Alliance Appoints Jeff Drobick as Chief Operating Officer to Drive Next Phase of Web3 Gaming Growth
Staff Writer • 2024-09-05
Earn Alliance, the largest web3 game aggregator and discovery platform, has announced the appointment of Jeff Drobick as its new Chief Operating Officer (COO). With a proven track record as the former President and CEO of Tapjoy, Drobick’s extensive expertise in gaming engagement will be pivotal in advancing Earn Alliance’s mission to transform the gaming industry through blockchain technology. This announcement follows a series of significant milestones for Earn Alliance, including the launch of their Ally Pass and the introduction of the Magic Muffins lore. The company is also gearing up for its highly anticipated token generation event (TGE) on October 10th. Bringing Tapjoy Expertise to Web3 During his tenure at Tapjoy, Drobick played a critical role in shaping the mobile gaming ecosystem. Tapjoy's innovative reward-based engagement model set a benchmark for free-to-play gaming and became a cornerstone of monetization strategies across the industry. Under Drobick's leadership, Tapjoy flourished, amassing a network of 1.6 billion monthly active users before its acquisition by ironSource for $400 million. Earn Alliance’s CEO, Joseph “Coop” Cooper, has long admired Tapjoy’s success and views Drobick’s appointment as a validation of Earn Alliance’s potential to lead the web3 gaming revolution. “Jeff’s successful track record at Tapjoy and his deep understanding of gaming engagement make him the perfect fit for Earn Alliance as we continue our growth,” said Cooper. “Tapjoy is the pioneer of rewarded advertising, and we’ve expanded that concept into web3 with blockchain technology. Jeff’s decision to join our team is a testament to our vision and underscores our commitment to leading this transformation in the gaming landscape.” Scaling Web3 Gaming with Proven Leadership As COO, Drobick will leverage his experience and industry connections to further expand Earn Alliance’s reach in the gaming world. With the platform averaging 50,000 new users monthly and boasting over 650,000 registered users, his role will be instrumental in scaling the business and introducing new opportunities for both developers and gamers. “Effective user acquisition and monetization are top priorities for game developers, from indie studios to the largest publishers. By embracing blockchain technology, Earn Alliance is helping the gaming industry evolve," said Drobick. "I’m excited to join the team that’s driving this transformation and look forward to working alongside Coop and his team to shape the future of gaming." Significant Growth and a Bright Future With billions spent on user acquisition in the gaming sector and a staggering 65% user drop-off rate, Earn Alliance is offering a compelling alternative. Their reward-based ecosystem has proven highly effective, with the recent launch of Ally Pass driving a 23% increase in platform users and a 226% rise in new sign-ups. Additionally, Earn Alliance’s social media presence has surged, reaching one million impressions and growing their X (formerly Twitter) followers to over 200,000. As Earn Alliance continues to establish itself as the go-to platform for web3 game discovery and engagement, Drobick’s addition to the leadership team signals a new chapter in the company’s journey toward revolutionizing gaming through blockchain technology. About Earn Alliance Earn Alliance is a leading web3 gaming platform that bridges the gap between traditional gaming and blockchain technologies. Through its innovative engagement strategies and growing user base, Earn Alliance is pioneering a new era of gaming, offering developers and gamers a transparent, secure, and rewarding ecosystem to explore the potential of web3.
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