Doodles Announces Collaboration With Spin Master to Celebrate Rubik’s® Cube’s 50th Anniversary
Staff Writer • 2024-09-19
Fans can join the quest for the diamond-encrusted Rubik’s Cube from Eliantte & Co New York, New York – Doodles, a next-generation media company, has announced an exciting new collaboration with Spin Master, the global entertainment giant and owner of the iconic Rubik’s® Cube, to celebrate the 50th anniversary of the world-famous puzzle. As part of this milestone, the companies are launching a unique “pack ripping” fan experience that combines physical and digital collectibles, comic releases, and a series of animated shorts—all inspired by the Rubik’s Cube. “There aren’t many toys that carry the nostalgic weight of the Rubik’s Cube,” said Julian Holguin, CEO of Doodles. “In collaboration with the innovative team at Spin Master, we’re excited to bring generations together through immersive experiences that fuse technology, art, and collecting. From a playful ‘pack ripping’ experience featuring a mind-bending Rubik’s Cube to a fresh digital comic, this partnership offers many one-of-a-kind elements.” The "Pack Ripping" Experience The centerpiece of this collaboration is the Doodles and Spin Master “pack ripping” fan experience, allowing participants to unlock both physical and digital collectibles. Each pack contains limited-edition items, with the potential to be traded for one of three exclusive Doodles x Rubik’s Cube toys or, for the ultimate collector, the one-of-one diamond-encrusted Rubik’s Cube created by luxury jeweler Eliantte & Co. This exclusive item combines cutting-edge artistry with exquisite craftsmanship, merging modern culture with timeless design. Additionally, all packs will include a Rubik’s Cube-themed digital wearable that fans can use to style their Doodles avatars within the Stoodio—Doodles’ vibrant metaverse. “By blending the timeless appeal of the Rubik’s Cube with Doodles’ creativity and playful aesthetic, we’re crafting an entirely new digital landscape where imagination meets innovation,” said Sam Susz, Senior Director of Brand Marketing at Spin Master. “This isn’t just about solving puzzles, but about unlocking new dimensions of creativity and community engagement in the digital era.” Comics and Shorts Expand the Doodleverse Doodles is also set to release a Rubik’s-themed digital comic introducing fans to the magical experience of Doodles x Rubik’s Cube. The comic will feature beloved characters Hap and Mello from Doodles’ animated special, Dullsville and the Doodleverse, as they embark on an adventure inspired by the puzzle's mind-bending possibilities. Further amplifying the collaboration, the companies will debut a series of digital shorts blending the Rubik’s Cube with Doodles’ signature pastel animation style, bridging the gap between retro nostalgia and cutting-edge entertainment. Doodles and Spin Master’s Ongoing Evolution in Web3 This partnership comes on the heels of Doodles' collaboration with adidas Originals and represents its second partner mint on Base, Ethereum’s L2 network, where Doodles has migrated its Stoodio environment and digital collectibles. Through this continued evolution, Doodles provides fans with unique opportunities to engage with its dynamic storytelling universe, blurring the lines between physical collectibles, digital art, and immersive entertainment. To learn more about the Doodles x Rubik's Cube collaboration, visit rubiks.doodles.app.
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