Web3 Sports Ventures Appoints Jo Redfern as Head of Engagement Strategy, Media, and Gaming
Staff Writer • 2024-08-02
A Visionary Leader with a Proven Track Record Web3 Sports Ventures (W3SV) is proud to announce the appointment of Jo Redfern as the Head of Engagement Strategy, Media, and Gaming, on an exclusive consultancy basis. Redfern, who boasts a remarkable career spanning over two decades in television and digital media, brings a visionary approach that will be instrumental in shaping and executing next-generation fan and creator economy blueprints in the sports industry. Redfern’s extensive experience includes senior roles at leading global IP and content organizations, where she has been a driving force behind fan engagement and innovative media strategies. Known for her ability to leverage emerging technologies to enhance fan experiences, Redfern has consistently demonstrated a keen ability to anticipate industry trends and pivot accordingly. "Jo's engagement marks a significant milestone for Web3 Sports Ventures," said Nick Riggall, Co-founder of Web3 Sports Ventures. "Her forward-thinking approach and extensive experience will be invaluable as we strive to redefine the intersection of sports, media, and gaming. We are confident that Jo will lead our efforts to build a revolutionary fan and creator ecosystem that leverages the power of Web3 technologies." Pioneering the Next Generation of Sports Engagement In her new role, Redfern will be tasked with developing and implementing an engagement strategy that aligns with the evolving behaviors of next-generation audiences, particularly in their interaction with media and gaming. This strategy will be underpinned by the innovative capabilities of Web3 technologies, aiming to create immersive experiences that bring fans closer to their favorite sports and athletes. Through the integration of decentralized platforms, new media voices, and immersive content, Redfern's strategy will seek to redefine how fans interact with sports. "It is a transformative time for the sports industry, and I am excited to join Web3 Sports Ventures," said Redfern. "The potential to redefine how fans engage with sports, how they value content, and how creators can monetize their work is immense. I look forward to collaborating with the talented team at Web3 Sports Ventures to create a dynamic and inclusive ecosystem that sets new standards for engagement and innovation." A Blueprint for the Future Redfern’s strategic vision will focus on three core areas: enhancing fan experiences, empowering creators, and fostering community engagement. By leveraging Web3 technologies, Web3 Sports Ventures aims to establish a decentralized platform where fans can participate in unique experiences, from gamified interactions with clubs and athletes to influencing decision-making and creating virtual kits and digital twins. This approach will unlock new revenue streams for creators, enabling them to engage with their audiences in unprecedented ways. About Jo Redfern Jo Redfern is a seasoned executive with extensive experience in the media and gaming industries, now bringing her expertise to the sports sector. She has held leadership positions at major organizations such as the BBC and has also contributed to the success of smaller startups, spearheading innovative projects that have set new benchmarks in fan and creator engagement. Redfern is recognized for her strategic insight, creative vision, and ability to drive innovation in rapidly evolving markets. About Web3 Sports Ventures Web3 Sports Ventures is at the forefront of the digital transformation within the sports industry. The company is dedicated to leveraging blockchain and Web3 technologies to create new opportunities for fan engagement, content creation, and community building. By integrating decentralized platforms, core infrastructure, and immersive experiences, Web3 Sports Ventures aims to revolutionize how fans and creators interact and contribute within the world of sports.
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