STEPN GO and adidas Launch Limited-Edition Physical Shoe Drop
Staff Writer • 2024-12-05
Sydney, Australia – Social-lifestyle app STEPN GO and global sportswear giant adidas are taking their partnership to new heights with the launch of the first-ever STEPN GO x adidas physical running shoes. This limited-edition release of 1,200 adidas Ultraboost 5 running shoes marks a significant milestone in their ongoing collaboration, bridging the digital and physical worlds of fashion and fitness. From NFTs to Physical Shoes: A Partnership Evolving Beyond Digital The STEPN GO and adidas partnership began in April 2024 with the release of the STEPN Genesis NFT Sneakers, an innovative venture that blended fitness and Web3 technology. Now, the collaboration steps into the real world with co-branded running shoes featuring the STEPN GO logo, pushing the boundaries of digital collectibles and physical products. "The launch of physical shoes is a defining moment in our partnership with adidas,” said Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products, showing just how far the Web3 space has evolved.” Exclusive Availability for STEPN and NFT Holders The limited-edition Ultraboost 5 shoes will be available exclusively on the MOOAR marketplace starting December 13. This release is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, underscoring the brands' commitment to their community and the broader ethos of innovation. With just 1,200 pairs available, the shoes combine adidas’ performance-driven technology with STEPN GO’s focus on active lifestyles. Each winner will receive one of four co-branded shoe styles, with colors randomly assigned for an added surprise factor. How to Participate Four separate raffles will take place from December 13 to December 17, with priority access granted to STEPN Genesis NFT holders. Broader participation will be encouraged through: • A contest on X (formerly Twitter). • Two raffles exclusively for ALTS by adidas and STEPN Apps communities. Winners will claim their shoes between January 6 and January 22, following a three-week trading period that allows secondary market participation. Innovation Meets Community The physical shoe drop is complemented by STEPN GO’s Haus System, a standout feature that enables users to: • Lend sneakers to friends. • Share Energy and earnings. • Onboard new users into Web3 without requiring a wallet. This feature, launched during the platform’s Public Beta in September 2024, has been pivotal in broadening accessibility and fostering community-driven growth. "We’re thrilled to offer a new digital experience for runners," said Erika Wykes-Sneyd, VP and GM of adidas /// studio. "This collaboration introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds." A Trailblazer in Fitness Technology and Web3 The STEPN GO x adidas Ultraboost 5 collaboration symbolizes a broader vision for integrating an active lifestyle into everyday life. By combining fitness technology with blockchain-powered innovation, STEPN GO continues to redefine possibilities within the Web3 ecosystem. This partnership highlights STEPN GO’s leadership not only as a fitness app but as a pioneer in merging digital and physical experiences, bringing the future of fitness technology to its global community.
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