Bigga$tate Just Got WWE to Sponsor His Single, But That’s Not Even the Most Impressive Part
Staff Writer • 2025-08-04
Bigga$tate doesn’t just rap. He builds. The Chicago mogul, rapper, and celebrity publicist joined me on the Stonks Go Moon Podcast to talk about the business behind the bars. His new single Safari, dropping August 20, is sponsored by WWE. Yes, the WWE. But for Bigga$tate, that's just business as usual. “WWE doesn’t just sponsor the single—they sponsor me as a brand,” he explained. “Anything I do—Rolling Loud, On The Radar, press runs—they’re in the mix. And not just for me. I bring in other clients too.” That’s the secret sauce: Bigga$tate isn’t playing a solo game. He’s building win-wins. His brand deals are strategic, his PR playbook is brutal in its logic, and his mindset is clear—don’t chase gatekeepers, become one. From Homeless to Headliner Before the glitz, there was grit. Bigga$tate opened up about growing up homeless and the early lessons that shaped his resilience. “When people dehumanize you… when you get looked at like trash as a kid, you stop fearing rejection,” he said. “So when I hear a ‘no’ now? I’m just grateful to even be in the room.” That mindset fuels his obsession with becoming an asset in every room he walks into. Whether it's freestyling for executives or closing six-figure sponsorship deals, he’s proof that resourcefulness beats resources. “I pitched to hundreds of sponsorships before I got my first in Hawaii,” he said. “Now I negotiate million-dollar deals. No one’s flashing a check in front of me without me knowing what it’s really worth.” AI, Labels, and Ownership We dove deep into AI’s impact on music, and Bigga$tate didn’t hold back. He sees it both as a tool and a threat. “AI doesn’t need to pay rent,” he said bluntly. “So when sync money is going to robots instead of artists who need it? That’s a problem.” Still, he’s not anti-AI. He’s anti-ignorance. He sees AI as a new streaming revolution—a moment that will either be seized or missed depending on how fast you adapt. “You won’t lose your job to AI. You’ll lose it to someone using AI.” And while the tech changes, his game plan doesn’t: build platforms, not dependencies. PR That Pays Bigga$tate’s work as a celebrity publicist is just as methodical as his music strategy. His client roster includes names like Kevin Hart and Logan Paul—but you won’t hear him bragging about it just for clout. “People love to name-drop like, ‘He was at my house.’ So what?” he said. “That doesn’t build value. Bring people money. Bring them results. Be the asset.” In his world, reputation is currency. If you’re not setting up symbiotic relationships—where everyone wins—you’re just another ask in the inbox. Giving Back While Moving Forward Bigga$tate isn’t just stacking wins—he’s pulling others up with him. From setting up content houses to mentoring young artists and building out opportunities in underserved communities, he’s actively investing in the next generation. “I’m signing younger artists so they don’t go through the pain I did,” he told me. “I’m building real careers—record deals, PR jobs, funding creators. I don’t want to be the only one winning.” In a world of hype and hollow clout, Bigga$tate is different. He’s building empires, not just algorithms. He’s not waiting for the industry to hand him a seat—he’s carving the damn table.
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