Kevin Rose and Alexis Ohanian Just Bought Back Digg, and They’re Betting on Humans Over Bots
Staff Writer • 2025-08-22
Once fierce rivals, Kevin Rose and Alexis Ohanian are now teaming up to revive one of the internet’s original platforms: Digg. Alongside CEO Justin Mezzell, they are relaunching the site as a human-focused social platform built for the age of AI. The app went live this week on the App Store and Google Play in an invite-only release that aims to rebuild trust in online communities. From Meme Graveyard to Testbed for the Future of Social Media Digg was once Reddit’s top competitor before fading into irrelevance. Its return is not about nostalgia. It is about challenging what social media has become. The new Digg is being rebuilt with one goal in mind: trust. According to the team, Digg is being reimagined from scratch to address the most pressing problem on the internet today: knowing who and what to trust. As AI-generated content floods timelines and social feeds, Digg wants to bring back real human interaction. It will do this with verified identities and community-based reputations. A Different Launch for a Different Kind of Platform Unlike the major platforms that retroactively patch bot problems, Digg is tackling them from day one. The app’s rollout is slow and controlled. It is invite-only and paired with real-world meetups to connect users in person. The Groundbreakers community, which includes the platform’s earliest adopters, receives two invites to share. This method builds a network of trusted individuals instead of spam accounts and fake profiles. Betting Against the Rise of the Bots Ohanian, Reddit’s co-founder, and Rose, Digg’s creator, are now aligned on one core idea. AI can be helpful, but it cannot replace authentic human connection. While legacy platforms like X and Facebook struggle with impersonation and manipulation, Digg sees an opportunity to do things differently. By putting human identity at the center, Digg hopes to reset the standard for what it means to participate online. At a recent meetup, CEO Justin Mezzell summed it up simply: “The internet doesn’t need more content. It needs more humanity.” Data sourced from www.actionnetwork.com/nfl/nfl-survey-which-teams-fans-can-live-with-and-who-theyd-love-to-see-lose
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