Staff Writer • 2025-03-12
Wall Street Giant Joins Race to Bring Institutional XRP Investments to U.S. Markets Franklin Templeton, the $1.6 trillion asset management powerhouse, has officially filed an S-1 registration with the SEC to launch an XRP exchange-traded fund (ETF). If approved, the Franklin XRP Trust would provide institutional and retail investors with regulated exposure to XRP, marking a significant milestone in the mainstream adoption of digital assets. A New Era for XRP as Institutional Interest Grows The filing signals a new phase of legitimacy for XRP, a cryptocurrency that has long faced regulatory scrutiny due to its association with Ripple Labs. Franklin Templeton’s ETF would track the spot price of XRP, allowing investors to buy and trade shares representing the digital asset without needing direct custody. The proposed ETF will be listed on Cboe BZX Exchange, with Coinbase Custody serving as the fund’s digital asset custodian. The move aligns Franklin Templeton with other leading financial firms racing to expand crypto investment offerings beyond Bitcoin and Ethereum. SEC Scrutiny and the Growing Crypto ETF Landscape The SEC’s response to the filing will be closely watched, as approval could pave the way for further institutional investment into XRP and other altcoins. The commission has been deliberate in reviewing crypto-related financial products, with decisions on multiple Ethereum ETF applications still pending. Market analysts note that Franklin Templeton’s entry into the XRP ETF race highlights rising institutional demand for diversified crypto exposure. The firm joins competitors such as Grayscale and 21Shares, who have also filed for XRP ETFs, signaling that traditional finance is doubling down on digital assets. What’s Next? The SEC’s review process could take up to 240 days, meaning a final decision may not come until late 2025. However, industry insiders speculate that growing political and market pressure could accelerate regulatory approvals, especially following the success of Bitcoin ETFs earlier this year. Franklin Templeton’s move underscores a wider shift in institutional sentiment, with major financial players increasingly integrating digital assets into their product offerings. If approved, the XRP ETF could mark a turning point for the cryptocurrency market, bringing more liquidity, legitimacy, and mainstream adoption to the space.
@NFT Today Magazine