Hyundai Card Partners with LINE Pay to Bring QR Code Payments to Taiwan
Staff Writer • 2025-03-17
Strategic Expansion Aims to Enhance Global Payment Services and Travel Convenience SEOUL, – Hyundai Card has announced a landmark partnership with LINE Pay, a leading digital wallet service, to enable QR code payment capabilities for its users in Taiwan. The collaboration will enhance payment convenience for Hyundai Cardholders abroad, allowing seamless transactions at over 600,000 merchants across Taiwan. The integration brings a major shift in payment accessibility, as Hyundai Card users can now simply scan QR codes using their app at a variety of locations, including convenience stores, hypermarkets, restaurants, and street markets. The move further cements Hyundai Card’s position as a pioneer in digital payment innovation, expanding its global reach while ensuring a seamless and efficient payment experience for travelers. LINE Pay’s Dominance in Taiwan’s Digital Payment Ecosystem LINE Pay has long been a dominant force in Taiwan’s mobile payments market, with over 13 million users and 1.136 billion transactions recorded in 2024, accounting for NT $756 billion in payment volume. The Hyundai Card-LINE Pay partnership leverages this robust ecosystem, giving users the flexibility to make secure, cashless payments at a massive network of merchants. To further enhance the user experience, Hyundai Card and LINE Pay will offer a built-in map feature via the Hyundai Card app, enabling travelers to easily locate partner merchants and popular shopping and dining destinations. Additionally, users will receive travel tips and recommendations, ensuring an enjoyable and hassle-free experience while visiting Taiwan. Hyundai Card’s Global Fintech Expansion Strategy This partnership is part of Hyundai Card’s broader strategy to expand its global payment services. As the leading Korean credit card brand abroad, Hyundai Card is actively working to strengthen its foothold in the global fintech market, offering enhanced digital payment solutions that cater to international travelers. “We are excited to announce a partnership with LINE Pay to provide cardholders with enhanced convenience for payment options while traveling in Taiwan,” said a Hyundai Card spokesperson. “Hyundai Card will continue broadening global outreach to seek further business opportunities in the overseas market.” Pioneering EMV Contactless Payments for International Transactions Hyundai Card has been at the forefront of improving overseas payment convenience. Since 2017, the company has been a leader in EMV contactless payments, which stand for Europay, Mastercard, and Visa. These NFC-based payments dominate 90% of the global contactless payment market, ensuring faster, more secure, and seamless transactions. Despite EMV’s slow adoption in South Korea, Hyundai Card has remained ahead of the curve, issuing contactless-enabled cards for nearly a decade. Now, all Hyundai Cards support EMV contactless payments, allowing safe and efficient overseas transactions for its members. Beyond Payments: Hyundai Card’s Commitment to Cultural and Travel Experiences Hyundai Card is committed to providing more than just financial perks—it is redefining travel and lifestyle benefits for its members. The company offers unique privileges, such as the MoMA Pass, a long-standing collaboration with the Museum of Modern Art (MoMA), granting free entry for up to three individuals. Additionally, Hyundai Card has expanded its cultural partnerships to include renowned museums in Japan, as well as top-tier brands in shopping, culture, and travel. The Hyundai Card Travel Desk serves as a premium concierge service, offering support with flight reservations, public transportation, accommodations, and even emergency assistance for premium members while traveling abroad. With this strategic alliance with LINE Pay, Hyundai Card is further enhancing the global travel experience, offering effortless payments, cultural access, and tailored travel support—positioning itself as a key innovator in the global financial landscape.
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