Gemini Taps Malta as MiCA Hub in European Expansion Drive
Staff Writer • 2025-01-21
Strengthening Europe’s Financial Future Through Strategic Innovation In a move that signals its commitment to the European crypto market, Gemini has announced Malta as its hub for the Markets in Crypto-Assets (MiCA) framework. This strategic decision underscores Gemini’s dedication to regulatory compliance and the sustainable growth of the digital asset ecosystem across Europe. Having secured a Virtual Financial Assets (VFA) Service License in Malta in December 2024—Gemini’s sixth Virtual Asset Service Provider registration—the company is doubling down on its mission to empower financial and creative freedom on the continent. Why Malta? The Case for a MiCA Hub Malta’s reputation as a proactive haven for fintech and digital asset companies makes it a natural choice for Gemini’s European operations. With MiCA aiming to standardize crypto regulations across EU member states, establishing a presence in Malta provides Gemini with a robust platform to offer secure, compliant, and innovative services to its growing European user base. "MiCA is a much-needed regulatory development for the European crypto community," said Mark Jennings, Gemini’s Head of Europe. "Our decision to establish Malta as our MiCA hub reflects our commitment to upholding regulatory standards, advancing innovation, and shaping the future of digital assets in Europe. We hope that it serves as a blueprint for crypto regulation globally." Regulatory Clarity as a Catalyst for Growth Gemini’s 2024 State of Crypto report revealed a telling statistic: 39% of non-crypto owners cited a lack of regulatory clarity as a significant barrier to entry. The adoption of MiCA regulations promises to address these concerns, potentially driving increased demand for crypto services in the region. The timing couldn’t be more opportune. With Malta’s MiCA-compliant framework, Gemini is positioned to play a leading role in bolstering consumer trust and attracting a broader audience to the crypto space. European Expansion: Building Momentum The Malta announcement builds on Gemini’s recent launch in France, marking another milestone in its ambitious European expansion plans. Bolstered by high-profile hires such as Mark Jennings, Head of Europe, Daniel Slutzkin, Head of UK, and Claudio Bedino, Head of Consumer Growth in Europe, the company is well-prepared to scale its operations. Gemini’s establishment of a Malta office signals the start of a local hiring push to support its expansion. Additionally, the company plans to roll out new features for retail and institutional customers across its European footprint, enhancing the user experience in the 32 countries it currently serves (EEA & UK). A Blueprint for Global Crypto Regulation As MiCA ushers in a new era of regulatory clarity, Gemini’s move to anchor itself in Malta reflects the company’s broader vision: to foster innovation while adhering to the highest standards of compliance. This isn’t just a win for Gemini. It’s a win for Europe’s crypto ecosystem, setting the stage for a more secure and inclusive digital economy. As Malta becomes the heart of Gemini’s European operations, the company’s efforts will likely serve as a model for global crypto regulation and enterprise growth. The road ahead promises exciting developments. From introducing innovative features to strengthening local partnerships, Gemini remains steadfast in its mission to redefine financial freedom across Europe—and beyond.
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