Immutable Poised for Asian Expansion with Strategic Partnerships
Staff Writer • 2024-07-12
Sydney, NSW – – Immutable, a pioneering blockchain technology company specializing in next-generation Web3 games, today announced a series of strategic partnerships with prominent Asian firms, including DM2C and QAQA (BLOCKSMITH & Co). These collaborations, building on a recent alliance with Netmarble’s Web3 subsidiary MARBLEX, mark a significant milestone in Immutable's expansion into the dynamic Asian market, known for its vibrant gaming communities and rapid technological adoption. Expanding Horizons with QAQA In an announcement today, QAQA users can soon participate in a "quiz to earn" experience, gaining insights into Web3, blockchain, and the Immutable ecosystem. The upcoming quiz, set to launch in August, will offer a bilingual experience in Japanese and English, with prizes up to $1,000 in tokens. This collaboration aims to bridge the gap between traditional gamers in Japan and the burgeoning world of Web3 and blockchain gaming. By merging Immutable's dedicated Web3 gaming community with QAQA's extensive player base and partnerships with industry giants like Warner Bros. Japan, TOEI ADVERTISING, and SEGA Games, the initiative promises to engage a diverse range of gamers. “I’m thrilled to announce this partnership with Immutable,” said Tetsuya Sanada, Founder and CEO of BLOCKSMITH & Co. “This collaboration perfectly matches our extensive non-Web3 user base with Immutable's strong Web3 community. I believe this fusion will accelerate our mission of making Web3 accessible to everyone, and we are excited to explore new avenues for collaboration, including cross-chain interoperability for future games and apps.” Joint Initiatives with DM2C Immutable has also forged a partnership with DM2C, the Web3 arm of DMM, encompassing joint promotional events and collaborations. These include linking Immutable's popular title 'Gods Unchained' with DM2C Studio's upcoming NFT trading card game 'KAMIYAGURA' and the digital prize crane game 'BOUNTY HUNTERS,' both part of the 'Seamoon Protocol' project slated for release this year. This partnership aims to create a powerful engine for global expansion in the Web3 gaming space, combining marketing efforts and operational expertise to significantly accelerate growth. By leveraging DM2C's strong presence in the Asia-Pacific market and Immutable's established user base in English-speaking regions, this collaboration facilitates cross-platform user referrals, enhancing the marketing reach for all involved. Kasaki Nagato, CEO of DM2C Studio, stated, “As part of the DMM group, we have established a user base of over 41 million primarily in Asia. Through this partnership with Immutable, we aim to combine DMM’s expertise in building a Web2 user base in Asia with Immutable’s know-how in creating Web3-focused communities in Western countries to deliver an unprecedented experience to users.” Strengthening Ties with MARBLEX These collaborations follow a recent partnership with South Korea’s MARBLEX, Netmarble’s Web3 subsidiary, which announced a full migration from Klaytn Layer 1 to Immutable zkEVM and a $20 million “Ecosystem Boost Program.” This includes Netmarble IPs such as Ni no Kuni: Cross Worlds, A3: Still Alive, and Meta World: My City. “The Asian market represents a tremendous opportunity for the future of Web3 gaming,” said Robbie Ferguson, Co-Founder and President of Immutable. “By partnering with these industry leaders, we will empower developers, educate users, and ultimately build a thriving Web3 gaming ecosystem in the region.” About Immutable Immutable is a global leader in gaming, committed to bringing digital ownership to every player by making it safe and easy to build exceptional Web3 games. Immutable's gaming platform has onboarded over 380 well-funded games and raised over $300 million from leading global investors, including Temasek, Tencent, Bitkraft, King River Capital, and Galaxy. The platform provides game studios and independent developers with pre-built solutions optimized for usability, helping them launch successful games on Ethereum without sacrificing security or player experience. Developers receive personalized Web3 guidance, live community support, and access to the largest ecosystem in gaming. Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community and offers multiple zk-based scaling options, including Immutable X, based on StarkWare technology, and Immutable zkEVM, powered by Polygon. About QAQA QAQA, developed by BLOCKSMITH & Co., is a quiz-based social media app incorporating Web3 elements, offering users crypto rewards through in-game coins. Its unique advertising model, where quizzes double as marketing content, has attracted major companies like Warner Bros. Japan. QAQA aims to bridge the gap between non-Web3 and Web3 users, promoting familiarity with blockchain technology through engaging quizzes and opportunities to earn cryptocurrency. About DM2C DM2C Studio, a subsidiary of DMM Group established in January 2023, focuses on developing Web3 businesses. DMM Group, one of Japan's largest entertainment companies, boasts over 41 million members and annual sales exceeding 340 billion yen. DM2C's Web3 project "Seamoon Protocol," launched in 2023, aims to provide innovative digital entertainment experiences using its unique token “DM2P.” Upcoming projects include various Web3 games and digital prize online crane games, designed to enrich everyday life through innovative entertainment and financial services.
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