Toikido Revolutionizes IP Creation with the Launch of Bad Egg Co., Introducing Digital Collectibles to Embrace Community-Driven Brand Building
Staff Writer • 2024-06-12
London, Toikido, a renowned digital entertainment company, is set to redefine digital culture with the introduction of its highly anticipated Bad Egg Co. digital collectible. This move marks a significant step in embracing community-driven brand building, leveraging the power of digital collectibles. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture, adventure, and camaraderie. Drawing inspiration from the colorful characters and daring escapades of Sunnyside, Bad Egg Co. features a diverse cast of characters, each with a unique personality and style. One of the most coveted treasures in the Bad Egg Co. collection is the "One of Ones" – 12 unique digital collectibles with exclusive traits. These rare eggs, distinguished by their illustrated backgrounds, are unmatched in value and rarity, making them the most sought-after items in the collection. Toikido has partnered with the world’s largest web3 marketplace, OpenSea, and is collaborating with high-profile IP creators, including Toikido investor GaryVee’s VeeFriends, to create a remarkable experience for digital collectors. Led by Chief Egg and CEO, Darran Garnham, Toikido brings over two decades of leadership experience in the global entertainment and toy industry. Garnham has played pivotal roles in iconic brands like Pokémon, Toy Story, Jurassic Park, Minions, VeeFriends, and Among Us. Recognized for his foresight in emerging trends, his strategic partnerships and innovative approach have propelled Toikido to remarkable success, distributing over 30 million products globally within two years. "The Bad Egg Co. digital collection is just the beginning," said Garnham. "We're delighted to partner with OpenSea and collaborate with industry leaders to bring our amazing Bad Egg Co. IP to web3. Through this initiative, we aim to provide fans with an immersive and engaging experience that combines cutting-edge technology with creative storytelling, paving the way for our exciting future plans." Will Brooke, Director of Business Development at OpenSea, added, "We're thrilled to partner with Toikido to help bring Bad Egg Co. to life on the blockchain. Their impressive credentials across games and physical products are evident, and we're excited to see how they embrace NFTs to build a lasting brand." The Bad Egg Co. digital collection will mint on Thursday, June 20th, offering a dynamic combination of digital collectibles on the Ethereum (ETH) blockchain. For real-time updates, follow @BadEggCompany on X. About Toikido Ltd Toikido is a pioneering entertainment company internationally acclaimed for creating captivating toys and products for emerging digital brands. The fast-paced studio boasts a track record of over 4 billion game downloads and the sale and distribution of over 1 billion toys. Toikido launched Piñata Smashlings™ last year to great success. Designed and developed in-house, its toy range was featured in Walmart's prestigious 2023 "Top Toy List," and its global licensing program now extends across 30 countries. The IP is also making strides in music, partnering with Grammy award-winning producer Jason Perry for an exciting album release, and has forged collaborations with renowned brands like Chuck E. Cheese, Care Bears, and Elf on The Shelf. Most notably, within the sports arena, Toikido proudly introduced Albärt, the official mascot for UEFA’s European Championships in Germany. Plus, with leading animation studio Nelvana at the helm, a Piñata Smashlings animated series is on the horizon. For more information about Toikido, visit www.toikido.com.
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