A Bold New Chapter for Doodles and Adidas Originals
Staff Writer • 2024-08-12
New York, New York – Doodles, the next-generation media company renowned for its vibrant and immersive digital experiences, has announced a dynamic collaboration with Adidas Originals and music sensation Coi Leray. This partnership will introduce a limited edition line of apparel, sneakers, and digital wearables, marking a significant expansion of Doodles' brand footprint and innovative storytelling. “After the incredible reception to our first collaboration, we're thrilled to partner with the Adidas Originals team on a new range of physical products and digital collectibles,” said Doodles CEO Julian Holguin. “With the upcoming release of ‘Dullsville and the Doodleverse,’ we're proud of the ways we've organically embedded their classic styles into our animated special and Coi Leray's music video. This partnership is about delivering for fans - and we know they're going to love the limited-edition tracksuit, shoes, and digital items.” Building on Success: The “Pharrell Pack” Sets the Stage This collaboration builds on the momentum of Doodles' previous success with Adidas Originals, where they launched the “Pharrell Pack,” a collection that seamlessly blended the physical and digital realms. The Pharrell Pack, featuring contributions from Adidas, Humanrace, Billionaire Boys Club, and Ice Cream, set a new standard for digital collectibles in the fashion industry. Meet Deysi: The New Face of Doodles and Adidas Originals At the core of this new venture is "Deysi," a character from Doodles' highly anticipated animated special, Dullsville and the Doodleverse. Voiced by Coi Leray, Deysi embodies the fusion of fashion and animation, decked out in Adidas Originals gear. The character will also take center stage in Leray’s upcoming music video for “Not in the Store,” produced by Pharrell Williams, which marks the debut of Doodles' newly launched music division. Unpacking the Experience: Limited Edition Apparel and Digital Collectibles This August, fans will have the opportunity to engage with Doodles and Adidas Originals through a unique “pack ripping” experience. Participants will unlock an array of exclusive products, including Adidas Originals apparel, shoes, and digital collectibles. The experience guarantees that every participant will receive limited edition items, either physical, digital, or both. Some fortunate fans may even redeem tokens for the coveted Adidas Originals x Deysi Tracksuit and the iconic Superstar Shoe. Digital Innovation: Doodles’ First Partner Mint on Ethereum L2 In addition to these physical and digital offerings, all packs will include digital collectibles that can be used to style Doodles avatars in the Stoodio. This integration allows fans to showcase Deysi’s Adidas Originals look in the digital space, further blurring the lines between fashion and digital identity. This partnership is also notable as it represents Doodles' first partner mint on Base, following the company’s recent decision to migrate its Stoodio environment and all digital collectibles to the Ethereum Layer 2. A New Era of Entertainment: What’s Next for Doodles Looking ahead, fans can anticipate even more exciting developments from Doodles. The upcoming animated special promises to transcend traditional entertainment boundaries, offering a rich tapestry of stories, music, and digital experiences. Exclusive drops, premiering events, and unique engagement opportunities surrounding Dullsville and the Doodleverse and its Doodles Records soundtrack are just the beginning. About Doodles Doodles is a next-generation art and entertainment company focused on immersive storytelling, live and digital experiences, and lifestyle content. Created by world-renowned artist Scott Martin (AKA Burnt Toast) in 2021, Doodles has rapidly evolved from a simple idea into an expansive world of stories, products, and experiences. With successful collaborations with global brands like Adidas, Crocs, and G-SHOCK, Doodles consistently delivers top-tier partnerships and content. As an always-on, internet-first developer of IP, Doodles continues to expand its beloved universe with new stories and characters. Learn more at www.doodles.app. About Adidas Originals adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 59,000 people worldwide and generated sales of €21.4 billion in 2023.
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