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    Paramount Partners With droppLabs to Unveil Industry-First Immersive Shopping Experience for the Original Series Star Trek Tridimensional Chess Set

    Multi-Layered XR & E-commerce Technology Elevates Iconic Prop Replica of 3D chess Set Featured in Many Star Trek Episodes and Films, Starting with the original series.

    Yesterday, Paramount and droppLabs, a division of dropp group (“dropp”), announced a first-of-its-kind, interactive shopatainment experience for The Noble Collection’s Star Trek Tridimensional Chess Set. Star Trek fans can now try out the 3D chess set virtually before buying it, thanks to dropp’s patented XR and e-commerce technology.

    “Providing fans a compelling interactive digital experience in advance of purchasing and receiving a physical product is the essence of shopatainment and the future of E-commerce,” said Gurps Rai, CEO & Co-founder of dropp group. “We’re completely aligned with Paramount’s and the Star Trek franchise’s vision to boldly go where no one has gone before. Our partnership represents a meaningful first step for the entertainment industry’s Web3 adoption journey.”

    This integration of droppLab’s technology into Paramount’s suite of e-commerce options is a first for the company. This activation is a natural fit in line with Paramount’s mission to give fans engaging experiences that blend virtual and tangible elements. By giving Star Trek fans access to unique, XR-driven, and game-ified content, Paramount can tap into a new frontier of E-commerce industry metrics.

    “Through droppLabs, Paramount is able to provide our fans with an immersive experience during their shopping journey,” said Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing, and US Softlines at Paramount Consumer Products & Experiences. Paramount is ecstatic to provide Star Trek fans with an out-of-this-world shopping experience by enabling them to try out the 3D chess set using dropp’s augmented reality technology before making a purchase.

    Fans can view and order the Star Trek 3D Chess Set https://shop.startrek.com/

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