McDonald's and Doodles Brew Up Holiday Magic with Exclusive Digital Collectibles in New Collaboration
Staff Writer • 2024-11-14
New York, NY – In a groundbreaking fusion of tradition and innovation, McDonald’s has partnered with next-generation entertainment brand Doodles to launch the McCafé Holiday Cups Campaign, “Good Mornin’.” Starting November 18, fans of McCafé can indulge in more than just coffee; they’ll unlock a gateway to exclusive digital collectibles, whimsical animations, and a uniquely festive experience that blends the physical and digital worlds. A Joyful Start to the Day, One Coffee at a Time The campaign celebrates the simple yet powerful act of saying “good morning,” and pairs the comforting ritual of a morning coffee with Doodles’ playful, vibrant artistry. The collaboration introduces limited-edition McCafé holiday cups adorned with custom Doodles artwork, available at participating McDonald’s restaurants across the U.S. Each cup transforms your daily caffeine fix into a cheerful experience infused with the holiday spirit. But this partnership doesn’t stop at aesthetics. It pioneers a tech-savvy engagement for McDonald’s customers, allowing them to interact with Doodles’ rich digital ecosystem. Unlocking Digital Delight Through Coffee Every McCafé purchase made through the McDonald’s app will reward customers with an exclusive digital collectible, accessible via a “pack ripping” experience in the Doodles Stoodio. Each digital pack contains unique items like character accessories, avatar wearables, and access to Doodles’ animated content. Fans can explore and expand their Doodles collection with every cup, merging collectibles culture with their morning coffee rituals. “When you think about beloved brands that bring people together, McDonald’s immediately comes to mind,” said Julian Holguin, CEO of Doodles. “This partnership is a natural evolution of McDonald’s tradition of brand collaborations, spanning music, animation, and online communities. We’re thrilled to introduce millions of fans to Doodles and spread joy this holiday season.” Beyond Coffee: A Multifaceted Holiday Experience The “Good Mornin’” campaign offers fans multiple ways to engage beyond their morning brew: • Surprise Digital Collectibles: Exclusive Doodles x McDonald’s avatar wearables and holiday-themed accessories. • Pack Ripping Experience: A gamified digital collectible reveal experience in the Doodles Stoodio, limited to one pack per account. • Exclusive Merch Drop: Limited-edition co-branded apparel combining McDonald’s iconic characters with Doodles’ artistic flair. • Holiday Soundtrack: “Good Mornin’,” a track by rising star Marley Bleu, produced by none other than Pharrell Williams, will debut alongside a music video in December. A Perfect Blend of Tradition and Innovation McDonald’s, known for its ability to blend tradition with modern trends, sees this collaboration as an extension of its mission to bring people together. “Coffee has always been a core part of McDonald’s, and this year, we’re making it even more special,” said Tariq Hassan, Chief Marketing & Customer Experience Officer of McDonald’s USA. “Doodles is an agent of change in the cultural landscape, and together, we’re delivering a fresh, joyful holiday experience that connects our fandoms and spreads cheer.” How to Join the Fun To participate, purchase any size McCafé Coffee at participating McDonald’s restaurants starting November 18. Unlock your digital collectible through the McDonald’s app and dive into the vibrant world of Doodles. For more details on this limited-time collaboration, visit mcdonalds.doodles.app. Supplies are limited, so don’t miss your chance to add some joy to your mornings this holiday season. This holiday season, McDonald’s and Doodles remind us all that a little whimsy—and a good cup of coffee—can go a long way.
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