Doodles and McDonald’s Light Up New York City with Holiday Cheer and Digital Collectibles
Staff Writer • 2024-11-25
In a festive blend of art, music, and coffee, Doodles and McDonald’s joined forces on November 22 to host a special holiday coffee truck pop-up in New York City at 44 West 4th Street. The event celebrated their ongoing collaboration with a delightful mix of branded coffee cups, exclusive digital collectibles, and a live performance by emerging artist Marley Bleu. A Whimsical Holiday Celebration Fans of both brands gathered to enjoy McDonald’s coffee served in Doodles’ custom-designed McCafé holiday cups, bringing a splash of color and charm to the chilly November day. Adding to the festive atmosphere, Marley Bleu performed her new track, “Good Mornin’,” a song inspired by internet culture and the viral “GM” memes. The track, produced by none other than Pharrell Williams, Doodles’ Chief Brand Officer, is part of the EP soundtrack for Doodles’ “Good Morning” campaign, running in partnership with McDonald’s through January. Digital Collectibles Meet Coffee Culture This collaboration brings a unique twist to the holiday coffee experience. At participating McDonald’s locations, customers purchasing any hot McCafé coffee in a Doodles holiday cup can unlock exclusive digital collectibles through an innovative “pack ripping” experience. Each digital pack unveils unique Doodles x McDonald’s items, such as: • Character accessories • Digital wearables for Doodles avatars • Special access to animated content on the Stoodio platform Every McCafé purchase is a chance to add to a growing collection, making every sip of coffee a gateway to the whimsical Doodles universe. Marley Bleu Steals the Show Marley Bleu, the rising artist behind “Good Mornin’,” captivated the audience with her vibrant energy and catchy tune. The song, infused with themes of optimism and internet culture, perfectly encapsulates the collaborative spirit of the campaign. Pharrell Williams’ influence as producer further elevates the track, tying together music, art, and branding in a seamless holiday package. A Partnership for the Holidays This collaboration between McDonald’s and Doodles exemplifies the merging of traditional brands with modern digital culture. Leah Wald, CEO of Doodles, shared her thoughts on the partnership: “Pairing McDonald’s coffee experience with Doodles’ whimsical animated content brings a fresh, playful energy to the holiday season. It’s all about creating moments of joy and discovery for fans.” Where to Find the Holiday Magic For those who missed the NYC pop-up, the “Good Morning” campaign continues at participating McDonald’s locations through January. Don’t forget to grab your McCafé coffee in a Doodles holiday cup to unlock exclusive digital collectibles and immerse yourself in the colorful Doodles world.
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