Excellent Publicity: Redefining Work Culture and Adtech Innovation
Staff Writer • 2024-05-22
In a landscape where work satisfaction is often overshadowed by mass layoffs and work-life imbalances, Excellent Publicity, an adtech firm based in Ahmedabad, is setting a new standard for employee engagement and satisfaction. Recently, the company secured $500,000 in funding from marquee investors, a milestone that not only signifies financial growth but also highlights its commitment to work culture and adtech solutions. Expanding Horizons with Strategic Investments Excellent Publicity plans to channel a portion of the newly raised funds into enhancing its Programmatic Advertising and Data Analysis technology. This investment will bolster their AI-powered media buying and planning tools, streamlining advertising processes and delivering more efficient and effective solutions to their clients. With an impressive track record of over 75,000 campaigns and 5,000+ vendor tie-ups since its inception in 2011, the company is poised to strengthen its position in the adtech industry further. A Culture of Appreciation: Lavish International Retreats Since 2018, Excellent Publicity has been taking its employees on all-expense-paid international trips, a testament to its unique and employee-centric work culture. From Thailand to Dubai, Bali, and recently, Baku, the company has consistently raised the bar for employee perks. These lavish retreats are more than just vacations; they are a demonstration of the company’s appreciation for its workforce. The most recent trip to Baku in March 2024 was described by employees as "one of the best trips ever." Highlights included visits to iconic sites such as Fire Mountain, Nizami Street, and Old Baku City, as well as experiencing snowfall at Shahdag. The trips have proven to be a significant morale booster, with many employees experiencing international travel for the first time. Recognition and Future Plans The company's efforts have not gone unnoticed. Excellent Publicity has been awarded "The Best Place to Work," and its Chairman & Co-Founder, Mr. Vaishal Dalal, has been recognized among the Top 100 Leaders in India. Mr. Dalal attributes the company's success to its employees, stating, "Our company thrives because of their contributions, so it's our responsibility to show gratitude and acknowledge their relentless efforts." Looking ahead, the company has already announced its next trip to Goa in November 2024, followed by Singapore in August 2025. These initiatives reflect a corporate culture that prioritizes employee well-being and satisfaction, ensuring a non-toxic work environment that attracts and retains top talent. Conclusion Excellent Publicity is not only making waves in the adtech industry with its innovative AI-driven solutions but also setting a benchmark for employee satisfaction and work culture. By investing in both technology and its workforce, the company exemplifies how a balanced approach to growth and employee engagement can lead to sustained success. As it expands its services to all major metro cities in India, Excellent Publicity is poised to become a leader in both adtech innovation and exemplary workplace culture.
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