VeeFriends Launches Collectible Characters Exclusively for Macy’s and Toys”R”Us

    Move takes Gary Vaynerchuk’s IP from digital to physical collectibles The first-ever limited collection of plush and vinyl characters is available at Toy"R"Us at all Macy’s nationwide, on and internationally through shop

    VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will launch its first-ever limited series of collectible characters exclusively at Macy’s and Toys”R”Us®. The collection will be launching on October 17. This is the first step in bringing the VeeFriends characters to life, from digital NFT collectibles to physical collectibles, giving access to any consumer to own a VeeFriends character – expanding beyond its robust NFT community and NFT holders. In addition, each product will come with a printed QR code that leads to 3D animated heartfelt short films and other character songs.

    From Digital to Physical Collectibles

    VeeFriends was developed around characters, all of which Vaynerchuk imagined, created, and drew himself, with traits that he admires and believes will lead to happiness and success. Vaynerchuk’s vision is to scale his ideas through the characters and the traits they represent.

    Ranging in price from $9.99 to $29.99, the collection features plush and/or vinyl character sets designed by London-based entertainment company, Toikido, that will be exclusively available at, the Macy’s mobile app, at all Toy”R”Us at Macy’s stores nationwide, and on for international consumers.

    Vaynerchuk curated ten special characters out of the 283 characters in VeeFriends for this first collection. “This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy’s and Toys”R”Us simultaneously is incredible,” said Gary Vaynerchuk, CEO & Creator of VeeFriends. “I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys”R”Us the first time. I can’t wait to see them in-store and on the shelves – it’s a full circle moment for me and a very big step for the company.”

    Each VeeFriends figure and plush character has a unique story behind their bespoken trait including Practical Peacock, Willful Wizard, Genuine Giraffe, Adventurous Astronaut, Gratitude Gorilla, Patient Panda, Empathy Elephant, Common Sense Cow, Heart Trooper, and Be the Bigger Person. You can learn the story of each VeeFriends character through the printed QR code that leads to 3D animated heartfelt short films and other character songs.

    “Gary Vaynerchuk has created an extraordinary digital community. We are excited to partner with Gary and VeeFriends to bring his signature NFT characters to life exclusively at Macy’s, reaching a new set of fans for us,” said Stephen Moore, SVP of Merchandising at Macy’s. “VeeFriends collectible plush and vinyl sets have unique stories and design, and we can’t wait for both parents and children to enjoy.”

    In celebration of the launch of the collection, Vaynerchuk will be having two in-store appearances: in Chicago on October 17th and in New York City on October 21st, where he will also participate in Macy’s LiveMacy’s Live is the retailer’s streaming show that offers exclusive offers and content live from their new studio located at the flagship Herald Square store in New York. VeeFriends will share further information on how to join the in-store events on their website:

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