Ten Major Cultural Innovation Projects Unveiled by WAC Lab
Staff Writer • 2024-05-21
Château de Chambord, Swiss National Museum, Crystal Bridges Museum of American Art, and More Lead the Charge Web3 for the Arts and Culture (WAC) Lab, spearheaded by We Are Museums and supported by the Tezos Foundation, has announced the release of ten groundbreaking cultural innovation projects. These initiatives, undertaken by esteemed institutions such as the Château de Chambord, Swiss National Museum, Crystal Bridges Museum of American Art, and Museo de Arte de Puerto Rico, represent the forefront of integrating cutting-edge technologies into the cultural sector. Transforming Museums with Web3 Technologies WAC Lab continues to redefine how cultural institutions engage with their audiences by leveraging blockchain technology, generative AI, and immersive experiences. The latest projects aim to address contemporary challenges faced by museums, including attracting younger, tech-savvy visitors, securing funding, and maintaining relevance in an increasingly digital world. Through these innovations, museums can offer immersive, interactive experiences and explore new revenue streams such as NFTs and unique membership programs. Pioneering the Future of Museums Since its establishment in 2021, WAC Lab has been a pivotal force in equipping cultural institutions with the tools and knowledge needed to navigate the digital age. The program has trained over three hundred cultural professionals, enabling them to harness the potential of blockchain technology. Over the past eight months, more than eight hundred art professionals have engaged in weekly discussions to understand the implications of Web3, leading to twenty-four museums undergoing extensive training and culminating in ten institutions developing transformative Web3 projects. "Taking the creative application of blockchain even further by blending museum culture with blockchain culture, this new season unveils the potential of decentralized governance and new types of loyalty programs," said Diane Drubay, founder of We Are Museums and WAC Lab. Highlighted Projects from WAC Lab Season 3 1. 221A (Canada): Developing the Node Library, a decentralized web node service for the arts and culture sector, aimed at creating public prototypes for distributed storage and conservation of cultural assets. 2. Château de Chambord (France): Exploring innovative fundraising models for castle renovations, allowing donors to own NFT fractions of the castle through a unique restoration project. 3. Crystal Bridges Museum of American Art (United States): Creating an immersive woodworking experience with potential NFT components, inspired by contemporary artists in the museum’s collection. 4. Goethe Institut Lisbon (Portugal): Establishing a token-based membership system using proof-of-attendance tokens and exploring the potential of DAOs. 5. Museo de Arte Popular José Hernández (Argentina): Integrating AI-generated poem performances with NFT souvenirs for The Night of The Museums event in November 2024. 6. Museum Ulm (Germany): Building the foundation for a future operational DAO for the nexmuseum.io platform with a token-based engagement system. 7. Museo de Arte de Puerto Rico (Puerto Rico): Planning a live minting experience featuring generative art by artist Gisela Colón for the museum’s 25th anniversary. 8. Swiss National Museum (Switzerland): Developing a decentralized catalog system for digital assets and digital-born objects to be shared among various institutions and individuals. 9. Royal Danish Collection (Denmark): Presenting "Minimum Viable Human Nature," an interactive generative art piece utilizing NFTs to offer personalized digital experiences. 10. XR HUB Bavaria (Germany): Using blockchain technology to create personalized digital souvenirs in collaboration with Deutsches Museum in Munich. Celebrating Innovation at WAC Lab Season 3 Demo Day To celebrate these achievements, We Are Museums invites you to the WAC Lab Season 3 Demo Day on May 30, 2024, at 4 PM CEST. This virtual event will showcase the innovative projects developed during the program and provide insights into the future of museum innovation. "We're thrilled about WAC Lab's resumed success as Tezos Blockchain continues to lead the way in its mission to strengthen cultural institutions in the exploration of new on-chain opportunities. Previous participants seamlessly integrated Web3 into their programs, such as Musée d'Orsay offering digital souvenirs and introducing live on-site collecting experiences by artist Agoria. I can't wait to discover the creative projects from this latest cohort come to life,” commented Aleksandra Artamonovskaja, Head of Arts at Trilitech. Join us on May 30th at 4 PM CEST for the WAC Lab Season 3 Demo Day and witness the future of art and culture unfold.
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